Winning Proposals

The two-day Winning Proposals Workshop focuses your team on the top tips for developing winning proposals including:

  • Building relationships with the client organization
  • Understanding customer requirements
  • Developing solutions to meet customer needs
  • Developing appropriate marketing messages that serve as the foundation for winning proposals.

Your team will gain an understanding of the relationships between your business development functions and proposal processes and how you can integrate these to dramatically improve your win rates.

The workshop includes analysis of case study situations tailored to your unique challenges and small group strategy sessions applying the techniques learned to your current business targets and skills practices.

The seminar is based upon our extensive research of over 150 references, the perspectives of senior proposal managers and source selection authorities, and the experience and skills of ASHER’s facilitators who have excelled in proposal development.

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